Husqvarna Motorcycles’ Vitpilen 701 Aero Concept takes highest honours in International Design Competition
Husqvarna Motorcycles are pleased to announce their success in the Best of Best Automotive Brand Contest with the Vitpilen 701 Aero concept taking top honours in the Motorcycles category 2019.
The Best of Best Automotive Brand Contest is an independent, international German Design Council competition for automotive brands and is widely acknowledged as an important worldwide event in the sector. The contest honours outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.
Initially unveiled at EICMA (Milan) 2018 the Vitpilen 701 Aero concept is a collaboration between Husqvarna Motorcycles and Austrian design agency, KISKA, and builds on the unique design approach that runs through the Vitpilen series. As a concept, it indicates the evolving direction of Husqvarna Motorcycles, continuing to satisfy the exacting demands of dedicated and discerning riders.
The Vitpilen 701 Aero concept is a modern faired sport bike with an innovative design approach that pays its respect to the past. Built around a modern single-cylinder engine with an elevated power output, it features a sporty look that hints at the potential for a more performance-oriented future for Husqvarna Motorcycles’ street range. Featuring a lower and more locked-in position, the Vitpilen 701 Aero concept offers a fully immersive riding experience. Combining an appealing classic design with thrilling performance, it aims to deliver an experience that recaptures the pure exhilaration of riding a motorcycle.
This is not the first time a concept built by Husqvarna Motorcycles and KISKA has earned an industry plaudit. The Vitpilen 701 concept won an iF Design Award at the 2016 iF Product Design Awards Competition. One year later, the Vitpilen 701 and Vitpilen 401 models were formally launched by Husqvarna Motorcycles.
The Best of Best Automotive Brand Contest award for the Vitpilen 701 Aero concept underlines Husqvarna Motorcycles´ ongoing resurgence, with record sales growth posted year-on-year since 2014.