Advertisement banner showing motorcyclists riding in heavy rain on a wet highway; bold slogan 'Take the drama out of the downpour' with red branding on the right edge.

Subscribe to Newsletter

Red sponsor banner with the Bridgestone logo on the left and bold 'ADVENTURE' text on the right, on a red background.

Suzuki to sponsor British Superbike Championship opener

Suzuki will sponsor the opening round of the 2017 MCE British Superbike championship season at Donington Park next month, as the Japanese manufacturer celebrates the launch of its all-new GSX-R1000.

Dubbed the British Superbikes ‘Suzuki GSX-R round’, the event coincides with the arrival of the new machine in UK dealerships, which boasts MotoGP-derived technology with both its engine and chassis design. On the track, the Bennetts Suzuki team will be racing its GSX-R1000 superbikes for the first time, with Sylvain Guintoli and Taylor Mackenzie onboard, while Richard Cooper will campaign a GSX-R1000 in the hugely-competitive Superstock 1000 class.

As part of the celebrations, Suzuki will be offering fans the chance to take a pillion ride on the new GSX-R1000, with ex-British Superbike champion John Reynolds at the bars, the three-time  champion having played a key role in the development of the new machine.

Suzuki GB marketing manager, Rob Cooper, commented“The opening round of this year’s MCE British Superbike championship ties in perfectly with the launch of the brand new GSX-R1000, and it made perfect sense to celebrate the new bike’s arrival by linking up with the team at MSVR to sponsor the opening round, where the new-look Bennetts Suzuki team will be racing the new machine for the first time.”

The GSX-R1000 was launched at Phillip Island in Australia last week to rave reviews. BRM was there and you can check out our first impressions of the bike right here on our Facebook page, or for the full story keep an eye out for Bike Rider Magazine issue #155.

Author

[publishpress_authors_box]
Share the Post:

Related Posts

  • McDonald Motortrimmers Motorcycle upholstery specialists nz
Advertisement banner for Metzeler sport-touring motorcycle tires, showing two tires with the slogan 'Double Up Your Ride' on a blue background.
Advertisement banner for Honda motorcycles displaying four bikes with bold 'BREAKING NEWS' text and a red 'FIND OUT MORE' button, promoting Honda E-Clutch on the 500 series.
Person wearing a helmet sits on a red sport motorcycle on an autumn road with fallen leaves.
Boyds Shoei Helmet sale
KTM Power Deals advertisement with an orange background, a dirt bike rider performing a wheelie, bold 'POWER DEALS' text, a banner reading 'NOW INCLUDING SELECT 26 OFFROAD', and the KTM logo with savings offers.
Star Insurance ad: two motorcyclists on a red bike beside a road, with the slogan about matching leathers and a 'Get a Quote' button
Blue Yamaha sport motorcycle speeding on a city street with 1.95% financing and a $2,550 price; Learn More banner with Yamaha logo.
BRM-Newsletter-Sidebar
Rainy motorcycle advertisement for Battlax Sport Touring T133 tires; rider on a wet road with the bold slogan 'Take the drama out of the downpour' and a red diagonal band on the right.

Subscribe to BRM’s Newsletter

Join our mailing list to receive the latest news, reviews, tests and reports direct to your inbox.

PLUS, you’ll be in to WIN a Sena Smart Helmet
worth up to $1,399.99! 

Uh-oh! It looks like you're using an ad blocker.

Our website relies on ads to provide free content and sustain our operations. By turning off your ad blocker, you help support us and ensure we can continue offering valuable content without any cost to you.

We truly appreciate your understanding and support. Thank you for considering disabling your ad blocker for this website