Benelli Australia and New Zealand are on a big push to get bums in seats

We’ve just given the keys back to Benelli’s TRK 502 adventure tourer with a surprising amount of regret. We rather enjoyed the firm’s 500cc offering, with one reviewer so smitten as to consider forking over his hard earned cash for one, and we suspect Benelli Motorcycles’ importer knows others might feel the same way about the range with its new push to get bums on seats of the Italian marque’s machines.

Today Benelli Australia and New Zealand’s distributor – the folks who import the bikes into our neck of the woods – Urban Moto Imports, announced the first Benelli National Ride Day, set to take place on Saturday the 14th of April.

Benelli recently relaunched into the New Zealand market after its rebirth after the acquisition of the brand by the Chinese Qianjiang group. The National Ride Day is designed to get potential customers out and riding the brand’s range of LAMS approved machines such as the TRK 502 adventure tourer, Leoncino (which BRM will be riding in Melbourne in a couple of weeks), BN 302 and TnT 125.

To mark the day, participants in the test ride will receive a special complimentary event t-shirt and enjoy light refreshments and snacks at the dealership, plus of course the chance to ride the bikes.

If the chance to give a few bikes a ride and score a free t-shirt and feed sounds good to you, register to lock in your spot at the event on the 14th April, by visiting and select ‘Book Test Ride’ to ensure that you don’t miss out.

New Zealand currently has three dealerships across the country, with dealers located in Auckland, Tauranga and Christchurch.


Look for the full Benelli TRK 502 review in the May issue of Bike Rider Magazine, in stores from March 26th.