- Whites Powersports has added Namura, Midland and Brembo to its New Zealand distribution portfolio.
- The new brands cover engine components, motorcycle communications and premium braking systems.
- Midland products arrive in June, while Brembo availability is expected from July.
From MotoGP-winning brakes to advanced rider communications and aftermarket engine rebuild kits, Whites Powersports is adding three significant new brands to its catalogue.
Whites Powersports has strengthened its position as one of New Zealand’s largest motorcycle parts, accessories and apparel distributors with the addition of three major international brands to its portfolio.
The company has announced new distribution agreements with engine component specialist Namura Technologies, motorcycle communications manufacturer Midland and premium braking giant Brembo, significantly expanding its offering across the engine, electronics and performance categories.
Namura Brings Affordable Engine Rebuild Solutions
The first new addition is Minnesota-based Namura Technologies, a well-established manufacturer of aftermarket engine components for motocross, off-road, ATV, UTV and powersports applications. Namura has built its reputation on producing cost-effective replacement parts including pistons, piston rings, gaskets, connecting rods, bearings and complete top-end rebuild kits.
Particularly popular with motocross and enduro riders, Namura’s top-end rebuild kits combine pistons, gaskets and wrist-pin bearings into a single package designed to simplify engine rebuilds and reduce workshop downtime.
Whites says initial stock has already arrived in New Zealand, with a wider range of gasket kits and top-end rebuild kits expected in coming shipments.
Midland Targets Growing Communications Market
The second addition is Midland, a company with roots stretching back more than 60 years and now recognised globally for its motorcycle communication systems. Operating in more than 90 countries, Midland produces helmet intercoms, rider-to-rider communication systems and radio communication products.
Among its flagship products is the BT Rush mesh communication system, which combines Mesh and Bluetooth technology to allow riders to communicate in groups while maintaining connections to smartphones, navigation systems and music. Features include adaptive volume control, noise reduction technology and compatibility with many OEM motorcycle connectivity systems.
The first Midland products are expected to arrive in New Zealand during June, with Whites planning to expand the range significantly over the next 12 months.
Brembo Needs No Introduction
Arguably the most recognisable name of the three is Brembo. Founded in Italy in 1961, the company has become synonymous with high-performance braking and is a supplier to manufacturers ranging from Ducati and KTM through to BMW, Harley-Davidson and countless others.
Brembo’s influence extends deep into world motorsport. The company has been supplying MotoGP braking systems for decades and currently provides braking solutions to every rider on the MotoGP grid, while also maintaining a strong presence in WorldSBK, Formula 1 and numerous other international racing categories.
New Zealand riders can expect access to a broad range of Brembo aftermarket products, including replacement brake pads, brake discs, calipers, master cylinders and performance upgrade components. Popular products include the company’s Serie Oro brake discs, SA sintered brake pads and high-performance M4 and Stylema calipers.
Product availability is expected to commence in July.
Strengthening The Whites Line-Up
The addition of Namura, Midland and Brembo further strengthens an already extensive Whites Powersports catalogue, giving New Zealand dealers access to globally recognised brands across a broader range of categories.
For riders, it means improved access to premium braking components, advanced communication systems and competitively priced engine rebuild parts through established local dealer networks.
You can check out Whites’ comprehensive range of products by visiting www.bits4bikes.co.nz or heading to your local motorcycle dealer.
