Ducati is preparing for one of the biggest celebrations in its history as World Ducati Week returns to Italy’s Misano World Circuit, marking the iconic Bologna manufacturer’s centenary with four days of racing, entertainment and community events. Held every two years, the festival has become one of the world’s largest gatherings of Ducati owners and enthusiasts, and this year’s edition promises to be its most ambitious yet.
Running from July 3-5, the event will extend beyond the Misano circuit into the neighbouring coastal towns of Cattolica and Riccione, transforming the Adriatic Riviera into a sea of Ducati red. Thousands of riders from around the globe are expected to attend, celebrating the brand’s rich heritage both on and off the racetrack.
One of the weekend’s biggest attractions will once again be the Race of Champions, where Ducati’s current roster of racing stars will swap championship points for bragging rights. MotoGP superstar Marc Márquez will line up alongside World Superbike front-runner Nicolò Bulega, British Superbike racers Tarran Mackenzie and Tommy Bridewell, plus several other Ducati factory riders in an all-star showdown aboard identical machinery. Once the chequered flag falls, the celebrations will continue with a lap of honour featuring some of Ducati’s legendary racers from decades past.
The traditional Friday Parade also returns, giving thousands of Ducati owners the chance to ride around the Misano circuit before heading along the Adriatic coastline to the famous Samsara Beach Club for one of the festival’s signature evening celebrations.
Saturday is expected to be the highlight of the weekend, with Ducati teasing the unveiling of an all-new motorcycle. While the company has yet to reveal any details, major product announcements have become a hallmark of World Ducati Week, making the mystery launch one of the most anticipated moments of the event.
Visitors will also have the opportunity to explore Ducati’s complete current model range, including exclusive machines such as the limited-production Superleggera V4 Centenario Tricolore and the commemorative Collezione 100 collection. Beyond the motorcycles themselves, the event will feature a Heritage Village that effectively brings the Ducati Museum to Misano, the Ducati Garage Contest showcasing custom-built machines from around the world, stunt riding demonstrations, live music performances and an aerial display by Italy’s famous Frecce Tricolori aerobatic team.
More than simply a motorcycle festival, World Ducati Week has become a celebration of the passionate global community that surrounds the Italian marque. As Ducati marks its 100th anniversary, this year’s edition promises to blend the company’s racing success, engineering heritage and unmistakable Italian character into what could be its biggest and most memorable gathering yet.
