Norton Motorcycles has confirmed plans to unveil four new models at next month’s EICMA trade show in Milan, marking the brand’s first major launch since discontinuing its entire range in September 2025. The announcement represents a key milestone for the TVS-backed British manufacturer, which has undergone extensive restructuring and investment over the past five years.
The new bikes are scheduled to debut on November 4, during the opening press day of the international motorcycle exhibition. Their arrival will signify the next phase of Norton’s revival, supported by over £200 million in funding from current owners, TVS Motor Company.
Leading the lineup will be a new V4 superbike, expected to replace the outgoing V4SV as Norton’s flagship model. The bike has already generated excitement among enthusiasts, with early spy shots surfacing in mid-2025 and several test mules later spotted undergoing real-world trials.
Norton has revealed that the new superbike will be available in two distinct versions: a premium model and a more accessible variant. An adventure bike is also expected to make an appearance, expanding Norton’s portfolio into a segment it has yet to fully explore. While technical specifications remain undisclosed, early indications suggest that the adventure bike could share its platform with the upcoming BMW F450GS, another TVS co-developed project.
Production of Norton’s next-generation motorcycles is already underway at the company’s Solihull facility. Engineers have reportedly accumulated more than 18,500 miles of road testing as part of the development process, ensuring the new range meets both performance and reliability expectations.
