- Three new models expectd at 2025 EICMA
- Will also include updated V4
- Production in both UK and India
Backed by TVS Motor Company, now the third-largest motorcycle manufacturer in India and the fourth-largest globally by volume, Norton Motorcycles is preparing for a significant product and market expansion in 2026. TVS’s ownership not only gives Norton access to vast manufacturing and R&D resources but also positions the heritage brand to strategically enter new global segments, especially in high-end and export markets.
In a recent industry interview, TVS Managing Director Sudarshan Venu confirmed that Norton will initially target the four largest European motorcycle markets—France, Germany, Italy, and Spain—in addition to the UK and India. The company has outlined plans to release four new models in the summer of 2026, led by a revised version of the V-4 superbike.
Venu explained that the rollout would begin with the launch of the updated V4 at EICMA, followed by three additional models which will also be unveiled at or shortly after the show. All four bikes are reported to be in advanced stages of development. While specific updates to the V-4 have not yet been disclosed, the bike will require significant technical upgrades to meet the Euro 5+ type-approval standards for sale in the EU. The current V4SV, with its 185 hp 1200cc V-4 engine, is not homologated under Euro 5+, and is currently sold only in the UK using the Motorcycle Single Vehicle Approval (MSVA) framework. Bringing the bike into compliance will likely involve recalibrating its performance and emissions.
In a move that signals a broader brand strategy, Norton will also introduce models with smaller-displacement engines, including at least one motorcycle using a 450cc parallel-twin engine currently in development by TVS for BMW. This powerplant is expected to debut in the upcoming BMW F 450 GS, previewed as a near-production concept in 2024.
The addition of a 450cc Norton model would place the brand directly in competition with models like Triumph’s Speed 400 and Scrambler 400 X, which have found rapid success and are locally produced in India via Bajaj. While Norton will retain its premium brand identity, it will leverage TVS’s manufacturing network to ensure competitive pricing and scalability. Venu confirmed that production will be shared between the UK and India, aligning with market demands and cost-efficiency objectives.
