- Star Insure renews its naming rights partnership for the 2026 Star Insure NZ Superbike Championship.
- The Kiwi-owned insurer continues its decades-long commitment to the New Zealand riding community.
- Promoter Mike Marsden says the partnership strengthens the championship as it launches new classes and the Superbike Pathways Foundation.
The Star Insure NZ Superbike Championship (NZSBK) has received a major boost ahead of the 2026 season, with Star Insure confirming its continued role as naming rights partner for New Zealand’s premier road racing series.
As one of the country’s pioneering motorcycle insurance specialists, Star Insure has been embedded in the New Zealand riding community since 1979. The renewal strengthens a long-standing relationship between the championship and a company that has been supporting Kiwi riders for more than four decades.
Star Insure CEO Roger Wallace says the partnership reflects the company’s heritage and its ongoing commitment to local riders.
“Our story began in 1979, specifically to serve the motorcycle community. We were one of the first to really pave the way for motorcycle insurance in New Zealand, and that heritage is something we take very seriously.”
“Our support for the NZ Superbike Championship is a continuation of that original promise. It’s about reinvesting in the passion that drives our customers and supporting the sport at its highest level.”
“As a local Kiwi company, we believe it’s vital to champion the communities we are part of, and the NZSBK is the pinnacle of that community.”
NZSBK Series Promoter Mike Marsden says having a partner as deeply rooted in motorcycling as Star Insure is crucial to the championship’s momentum.
“To have Star Insure locked in again as our naming rights partner is fantastic for the championship.”
“They aren’t just a brand on a banner, they are a core part of the biker community. They understand the sport, the people, and the risks involved.”
“This level of authentic support from a dedicated, Kiwi-owned specialist gives us the foundation we need to deliver another exceptional series for the riders, teams, and fans.”
Marsden says the 2026 season is shaping up to be the strongest yet, building on significant gains made in the first year of his tenure.
He highlights the launch of the Superbike Pathways Foundation, which aims to support up-and-coming Kiwi talent. The first group of riders for the 150 Supersport class will be announced soon.
Marsden also confirms growing collaboration with manufacturers and importers, leading to the introduction of the new Sport Bike class in 2026, reflecting current market trends and production models.
A healthy grid is expected across multiple categories, including Supersport 600 and Superbike, with new-generation middleweight models entering the fray. The newly introduced Trophy class will further strengthen grid depth.
Fans can also look forward to the return of the popular Legends Garage, bike displays, and the opportunity for road riders to complete a couple of laps at each championship round.
With stability at the top and renewed investment in the sport’s future, the 2026 Star Insure NZSBK Championship promises to be one of the most exciting seasons in recent memory.
For further details, head to www.nzsuperbikeseries.co.nz
