- Spy shots reveal new details
- Gets top-spec components and aggressive styling
- Unveil on November 4 at 2025 EICMA
Norton Motorcycles is gearing up for a significant relaunch this November, as the British marque prepares to unveil the first of a new, fully homologated line-up under the ownership of TVS Motor. Central to this fresh start is an all-new V4 superbike, caught in near-production form during testing, which is set to replace the recently discontinued V4SV.
The unnamed machine will be one of six new models spread across three engine platforms, with Euro5+ compliance allowing Norton to target global markets for the first time in years. Spyshots reveal a much sharper and more modern design compared to the outgoing V4SV, which leaned heavily on retro-inspired styling.
While Norton’s trademark chromed engine covers remain, the bodywork has taken a decidedly more contemporary approach. The new fairing layout and aggressive stance bear closer resemblance to Ducati’s Panigale range than to the smoother, classic lines of its predecessor.
The front-end houses dual LED headlights, while the rear sports a compact single-seat tail unit and fresh strip-style lighting. Indicators are mounted on a wrap-around numberplate holder behind the rear wheel, giving a tidier finish to the back end.
The bike also features a single-sided swingarm showcasing deep red OZ Racing wheels, likely carried over from the outgoing model. Suspension appears to be manually adjustable at this stage, though electronic adjustment could arrive on higher-spec variants still to be announced.
Technical details remain under wraps, but clues point to several changes from the old 1199cc, 72-degree V4, which produced around 185bhp. With rivals like BMW’s S1000RR and Ducati’s Panigale V4 pushing well over 200bhp, Norton is expected to raise the stakes.
Air intakes positioned beneath the front lights hint at a ram-air system, while a new underslung twin-exhaust layout suggests both emissions updates and fresh packaging. Test bikes also appear without aerodynamic winglets, and the clip-on bars are widely spaced and set low; this machine may be tuned more for real-world road riding than for out-and-out track performance.
Braking hardware is expected to include Brembo’s Hypure calipers, as seen on Ducati’s latest V4S, giving the Norton plenty of stopping power to match its premium intent.
The full reveal is scheduled for November 4 at the Eicma trade show in Milan, marking the start of what Norton hopes will be a bold new chapter for the brand.
