- Will not launch an entry-level model for now
- To focus on touring and cruiser range
- Unlikely to introduce an EV
In the current motorcycle market, entry-level motorcycles are the most popular segment. They are cheap to buy, maintain and make a lot of sense when targeting new customers. So, it is surprising to know that Indian Motorcycles isn’t looking to get into that segment, according to reports.
The American brand recently changed hands after separating from the Polaris Group and is naturally looking to grow further. Last year, Indian’s market share grew in US markets in the touring and cruiser segments. And according to the brand, price alone doesn’t account for an entry-level motorcycle; it could also be a pre-owned model that makes for a gateway for riders into the brand. Furthermore, to counter that, Indian Motorcycles seems to be confident in its position as an aspirational brand that riders from other brands and pre-owned brands can seek to own and boost its new motorcycle sales.
While it may sound unconventional, Indian is looking to focus on its styling and product strategy rather than offering a price-focused entry-level model. And for now, it is going to be cruisers, touring models and baggers.
In other news, the brand recently launched the 2026 Scout range with significant changes to its features and ergonomics as well to celebrate its 125th Anniversary.
