Suzuki will sponsor the opening round of the 2017 MCE British Superbike championship season at Donington Park next month, as the Japanese manufacturer celebrates the launch of its all-new GSX-R1000.

Dubbed the British Superbikes ‘Suzuki GSX-R round’, the event coincides with the arrival of the new machine in UK dealerships, which boasts MotoGP-derived technology with both its engine and chassis design. On the track, the Bennetts Suzuki team will be racing its GSX-R1000 superbikes for the first time, with Sylvain Guintoli and Taylor Mackenzie onboard, while Richard Cooper will campaign a GSX-R1000 in the hugely-competitive Superstock 1000 class.

As part of the celebrations, Suzuki will be offering fans the chance to take a pillion ride on the new GSX-R1000, with ex-British Superbike champion John Reynolds at the bars, the three-time  champion having played a key role in the development of the new machine.

Suzuki GB marketing manager, Rob Cooper, commented“The opening round of this year’s MCE British Superbike championship ties in perfectly with the launch of the brand new GSX-R1000, and it made perfect sense to celebrate the new bike’s arrival by linking up with the team at MSVR to sponsor the opening round, where the new-look Bennetts Suzuki team will be racing the new machine for the first time.”

The GSX-R1000 was launched at Phillip Island in Australia last week to rave reviews. BRM was there and you can check out our first impressions of the bike right here on our Facebook page, or for the full story keep an eye out for Bike Rider Magazine issue #155.