The famous Red Bull Hangar-7 facility in Salzburg, Austria, provided the stunning backdrop for the unveiling of the Red Bull Honda World Superbike team, which will charge into the 2017 WorldSBK season with Nicky Hayden and Stefan Bradl riding the brand-new Honda CBR1000RR Fireblade SP2.
Centre stage were the two riders and their machines sporting the iconic Red Bull logo and colours. Representatives from the international media, Honda Motor Europe, sponsors, technical partners and WorldSBK organiser Dorna attended the much-anticipated event which heralded an exciting collaboration between Honda and Red Bull.
The event was watched live by fans and motorsport enthusiasts around the world, who tuned in to the action via the new www.RedBull-Honda.com website and the HondaProRacing Facebook Page.
For the first time in its long history in motor and action-sports, Red Bull, now enters the World Superbike paddock for the first time as a team title partner.
Taking the Red Bull Honda World Superbike Team colours to the track on board the all-new 2017 Honda CBR1000RR Fireblade SP2 will be the World Champion duo of Nicky Hayden and Stefan Bradl.
Crowned MotoGP World Champion in 2006 with Honda when he was in the Red Bull stable, Hayden had a very positive rookie WorldSBK season last year, with one race win and four podium finishes. Stefan Bradl, Moto2 World Champion in 2011 and long-time Red Bull athlete, has already shown great speed during winter testing on the Fireblade, and is now looking forward to this exciting new challenge.
The 2017 World SBK season kicks off at Phillip Island in two weeks time.
